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American Cancer Society: "More Birthdays"

American Cancer Society: "Bieber"

American Cancer Society: "Rihanna"

American Cancer Society: "Jack Johnson"

American Cancer Society: "Usher"

American Cancer Society: Wrapping Paper and Posters

ACS: Print - ecommerce

American Cancer Society: Icon

The campaign needed a new icon that would solidify the American Cancer Society as “The Official Sponsor of Birthdays.” We began with the caduceus, which has been part of ACS’s logo for years, then incorporated design elements from a birthday candle. The resulting mark has become the official logo of the More Birthdays campaign.